Our studio works supporting Fashion and Luxury firms on the building or evolution of the Brand by the creation of a strong visual identity, seasonal creative campaigns and content strategies of positioning, aligned to the goals, budget and needs.
CREATIVE DIRECTION & CONTENT STRATEGIES
Creative Direction and content communication strategies for Fashion and Luxury Business. Our agency work as support for fashion firms, able to create creative campaigns and strategies of positioning aligned to the goals and needs for all departments and touch points with the final client.The Brand Identity, and the strategy of seasonal campaigns mirrored through all the channels. We analyze the goals of the seasonal campaign in terms of business goals, and create a proper plan and calendar of contents for all the departments, retail, digital, pr, social, adv.. Optimizing resources.
BRANDING AND VISUAL IDENTITY
A great brand is clear, distinctive, and stands for something. It is built through the disciplined alignment of marketing and business initiatives with a careful set of objectives and principles. The essence of a brand—its dna—should be constant. Be consistent.
It takes time for customers to understand, absorb and appreciate what a brand stands forand is about. Consistency is key. If the brand changes constantly it doesn’t stand for anything and customers are confused.
DIGITAL & E-COMMERCE
The identity of your brand mirrored through digital channels. Supporting the realistic move from physical retail to fashion e-commerce, ensuring the brand story remains relevant digitally while providing access to consumers around the globe.
We create creative concepts to communicate your campaigns or products. Including digital graphic design and arts, strategies of image and style, light architecture, photography, styling, MUAH and retouch. All these aspects are indispensable to create a successful project.
RETAIL SOLUTIONS CONCEPT STORE
WINDOWS DISPLAY & VM STRATEGY
We know the importance of the right communications of your Brand through POS. Is necessary to build stories around product, collections and events. We create experiences around the Brand to catch up the attempting of the costumers, driving traffic and being able to engage them physically.