{"id":33,"date":"2020-03-20T10:58:57","date_gmt":"2020-03-20T10:58:57","guid":{"rendered":"http:\/\/localhost:8888\/Irasema%20Vargas\/?page_id=33"},"modified":"2020-11-02T09:25:30","modified_gmt":"2020-11-02T09:25:30","slug":"creative-services","status":"publish","type":"page","link":"https:\/\/www.irasemavargas.com\/projects\/creative-services\/","title":{"rendered":"Creative Services"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"33\" class=\"elementor elementor-33\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c3bd42a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c3bd42a\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-89c5b06\" data-id=\"89c5b06\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-fc059f3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fc059f3\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-6d92e67\" data-id=\"6d92e67\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-06b1349 elementor-widget elementor-widget-heading\" data-id=\"06b1349\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">\nOur studio works supporting Fashion and Luxury firms on the building or evolution of the Brand by the creation of a strong visual identity, seasonal  creative  campaigns and content strategies of  positioning, aligned to the goals, budget and needs.\n<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c68118c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c68118c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-be990da\" data-id=\"be990da\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-df9e214 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"df9e214\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1751d2e\" data-id=\"1751d2e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-298d9d7 elementor-widget elementor-widget-heading\" data-id=\"298d9d7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">CREATIVE DIRECTION &amp; CONTENT STRATEGIES <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-599d6ce elementor-widget elementor-widget-text-editor\" data-id=\"599d6ce\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Creative Direction and content communication strategies for Fashion and Luxury Business. Our agency work as support for fashion firms, able to create creative campaigns and strategies of positioning aligned to the goals and needs for all departments and touch points with the final client.The Brand Identity, and the strategy of seasonal campaigns mirrored through all the channels. We analyze the goals of the seasonal campaign in terms of business goals, and create a proper plan and calendar of contents for all the departments, retail, digital, pr, social, adv.. Optimizing resources.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-68681b4\" data-id=\"68681b4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e01a739 elementor-widget elementor-widget-image\" data-id=\"e01a739\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"297\" src=\"https:\/\/www.irasemavargas.com\/projects\/wp-content\/uploads\/2020\/06\/4.jpg\" class=\"attachment-large size-large wp-image-1444\" alt=\"\" srcset=\"https:\/\/www.irasemavargas.com\/projects\/wp-content\/uploads\/2020\/06\/4.jpg 640w, https:\/\/www.irasemavargas.com\/projects\/wp-content\/uploads\/2020\/06\/4-300x139.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4c484d elementor-align-center elementor-widget elementor-widget-button\" data-id=\"a4c484d\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.irasemavargas.com\/projects\/creative-direction-content-strategy\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">VIEW PROJECTS<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-9ecea20 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9ecea20\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9f109e8\" data-id=\"9f109e8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-32746f4 elementor-widget elementor-widget-heading\" data-id=\"32746f4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">BRANDING AND VISUAL IDENTITY<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d4ecbe elementor-widget elementor-widget-text-editor\" data-id=\"4d4ecbe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>A great brand is clear, distinctive, and stands for something. It is built through the disciplined alignment of marketing and business initiatives with a careful set of objectives and principles. The essence of a brand\u2014its dna\u2014should be constant. Be consistent.<br \/>It takes time for customers to understand, absorb and appreciate what a brand stands forand is about. Consistency is key. If the brand changes constantly it doesn\u2019t stand for anything and customers are confused.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-eee4bbd\" data-id=\"eee4bbd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-166b025 elementor-widget elementor-widget-image\" data-id=\"166b025\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"466\" height=\"335\" src=\"https:\/\/www.irasemavargas.com\/projects\/wp-content\/uploads\/2020\/04\/branding-100.jpg\" class=\"attachment-large size-large wp-image-1013\" alt=\"\" srcset=\"https:\/\/www.irasemavargas.com\/projects\/wp-content\/uploads\/2020\/04\/branding-100.jpg 466w, https:\/\/www.irasemavargas.com\/projects\/wp-content\/uploads\/2020\/04\/branding-100-300x216.jpg 300w\" sizes=\"(max-width: 466px) 100vw, 466px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f34968 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"6f34968\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.irasemavargas.com\/projects\/branding-visual-id\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">VIEW PROJECTS<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-960e4b7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"960e4b7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a5e268c\" data-id=\"a5e268c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fc2736f elementor-widget elementor-widget-heading\" data-id=\"fc2736f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">DIGITAL &amp; E-COMMERCE<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1614946 elementor-widget elementor-widget-text-editor\" data-id=\"1614946\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The identity of your brand mirrored through digital channels. Supporting the realistic move from physical retail to fashion e-commerce, ensuring the brand story remains relevant digitally while providing access to consumers around the globe.<br \/>We create creative concepts to communicate your campaigns or products. Including digital graphic design and arts, strategies of image and style, light architecture, photography, styling, MUAH and retouch. All these aspects are indispensable to create a successful project.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-616855f\" data-id=\"616855f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ed1d524 elementor-widget elementor-widget-video\" data-id=\"ed1d524\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.irasemavargas.com\/projects\/wp-content\/uploads\/2020\/04\/8.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e869ad elementor-align-center elementor-widget elementor-widget-button\" data-id=\"2e869ad\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.irasemavargas.com\/projects\/digital-e-commerce\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">VIEW PROJECTS<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e038c00 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e038c00\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1763ea1\" data-id=\"1763ea1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b51db13 elementor-widget elementor-widget-heading\" data-id=\"b51db13\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">RETAIL SOLUTIONS CONCEPT STORE <br>\nWINDOWS DISPLAY &amp; VM STRATEGY <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-262245e elementor-widget elementor-widget-text-editor\" data-id=\"262245e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>We know the importance of the right communications of your Brand through POS. Is necessary to build stories around product, collections and events. We create experiences around the Brand to catch up the attempting of the costumers, driving traffic and being able to engage them physically.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9ad7e4d\" data-id=\"9ad7e4d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-039c8bc elementor-widget elementor-widget-image\" data-id=\"039c8bc\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"572\" height=\"271\" src=\"https:\/\/www.irasemavargas.com\/projects\/wp-content\/uploads\/2020\/04\/retail-100.jpg\" class=\"attachment-large size-large wp-image-1011\" alt=\"\" srcset=\"https:\/\/www.irasemavargas.com\/projects\/wp-content\/uploads\/2020\/04\/retail-100.jpg 572w, https:\/\/www.irasemavargas.com\/projects\/wp-content\/uploads\/2020\/04\/retail-100-300x142.jpg 300w\" sizes=\"(max-width: 572px) 100vw, 572px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74c6acc elementor-align-center elementor-widget elementor-widget-button\" data-id=\"74c6acc\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.irasemavargas.com\/projects\/retail\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">VIEW PROJECTS<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Our studio works supporting Fashion and Luxury firms on the building or evolution of the Brand by the creation of a strong visual identity, seasonal creative campaigns and content strategies of positioning, aligned to the goals, budget and needs. CREATIVE DIRECTION &#038; CONTENT STRATEGIES Creative Direction and content communication strategies for Fashion and Luxury Business. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"_links":{"self":[{"href":"https:\/\/www.irasemavargas.com\/projects\/wp-json\/wp\/v2\/pages\/33"}],"collection":[{"href":"https:\/\/www.irasemavargas.com\/projects\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.irasemavargas.com\/projects\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.irasemavargas.com\/projects\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.irasemavargas.com\/projects\/wp-json\/wp\/v2\/comments?post=33"}],"version-history":[{"count":28,"href":"https:\/\/www.irasemavargas.com\/projects\/wp-json\/wp\/v2\/pages\/33\/revisions"}],"predecessor-version":[{"id":1460,"href":"https:\/\/www.irasemavargas.com\/projects\/wp-json\/wp\/v2\/pages\/33\/revisions\/1460"}],"wp:attachment":[{"href":"https:\/\/www.irasemavargas.com\/projects\/wp-json\/wp\/v2\/media?parent=33"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}