Irasema Vargas

CreativeMARKETINGBUSINESS
LEADER


BUILDING BRANDS. DRIVING BUSINESS GROWTH.
LUXURY, FASHION, LIFESTYLE, CULTURE & REAL ESTATE.

15+ YEARS DIRECTING BRAND STRATEGY, CREATIVE DIRECTION AND MARKETING ACROSS EMEA AND LATAM. RALPH LAUREN, NORTH SAILS, FRETTE, PRADA AMERICA'S CUP, ROSA CLARÁ, AT THE INTERSECTION OF CREATIVE EXCELLENCE AND COMMERCIAL PERFORMANCE. EQUALLY AT HOME INSIDE GLOBAL STRUCTURES AND BUILDING FROM SCRATCH. I'VE CO-FOUNDED AND SCALED TWO VENTURES OF MY OWN. CREATIVE THINKING, ALWAYS IN THE SERVICE OF BUSINESS IMPACT.

SCOPE

BRAND CREATION  +
POSITIONING

MARKETING &
GROWTH STRATEGY

CREATIVE DIRECTION

STRATEGIC
PARTNERSHIP

Why me?

Multi-million budgets directed across brand and marketing functions.
12 brands directed simultaneously across EMEA & LATAM.
Two ventures co-founded and scaled from zero. 8X ROAS achieved
Teams, managers and agencies led across global structures and from scratch.

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